ABOUT
While I struggled with things that seemed to come naturally to everyone else, I was picking up on things that weren't written down. Body language. How people behave in groups. The atmosphere in a room. How a story changes the way something feels. The tiny details that make people comfortable, curious, excited or connected.
After university, I started figuring out what I was actually good at, and what kind of career might make use of it. So I packed my bags, left the island and headed for London.
I started in sales and sent my CV to event agencies tucked inside sparkly Christmas cards, asking for a chance. I used my annual leave to do work experience. I worked in basements with leaking windows, organised endless stationery cupboards, carried boxes, packed bags, moved furniture and cried in a lot of toilets.
Eventually, people let me organise things. Then they let me organise bigger things. And I kept going.
THE WORST EXPERIENCE?
Managing 500 Santas across Australia remains difficult to beat.
Running Santa Claus school, delivering beards, belly fat and costumes to the Outback, firing 'bad Santas' (which is about as difficult as firing your own grandfather).
And then getting detained and shutting down an entire airport because the fake snow in my suitcase had been mistaken for explosives.
You do start questioning whether your commitment to event detail has gone slightly too far.
For me, events have always been about more than a nice dinner for the sales team or putting a tech demo on a stage.
It’s the stories you can tell through an experience. The psychology behind how people feel, often without realising why. The tiny, considered details. Making everyone in a crowd feel seen. Building connections that feel organic rather than forced.
I’ve spent my career figuring out how to create those moments. And just as importantly, how to explain to a business why they matter, what they achieve and why they’re worth investing in.
And sometimes I even remember how to tie my shoes.
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